The Globe Group formed AdSpark Holdings Inc. to consolidate initiatives around its adtech and data capabilities. It will be part of the 917Ventures’ portfolio of industries.
Comprising the holding company are digital and mobile marketing solutions provider AdSpark Inc., multi-channel messaging platform M360, intelligence-powered solutions provider iNQUiRO, and adtech startup Deep Sea. The initial portfolio forms a strong base foundation where the Globe Group’s digital advertising and data business can further thrive and scale.
“Our assets and capabilities in data, advertising, and customer relationship management for B2B sit in various parts of the Globe Group and render solutions to customers independently. But it has now become imperative to synergize and capitalize on their collective capabilities, increase operational efficiencies, build compelling solutions on data and ad-tech and innovate at a macro level to maximize opportunities,” said Globe Telecom president and chief executive Ernest Cu.
To lead AdSpark Holdings is Nikko Acosta, who will serve as its chief executive. Acosta retains his position as chief strategy officer of the Globe Group.
Acosta is one of Globe’s proven, steadfast, driven, and results-oriented leaders with nearly 20 years of experience across mobile, broadband, enterprise, international, and content. He has amassed general management experience working and collaborating with people.
“With Nikko at the helm, we are confident that he can bring AdSpark Holdings to greater heights,” said Vince Yamat, managing director of 917Ventures, the wholly-owned corporate venture builder subsidiary of Globe.
The Globe Group’s growing portfolio encompasses services around telecommunications, ICT, financial technology, health, retail, outsourcing, entertainment, digital media, ad-tech, and data. These allow its customers and partners to leverage digital and technology-based products and services for their business and lifestyle needs.
This expansion is in line with Globe’s support for the United Nations Sustainable Development Goals, particularly UN SDG No. 9, highlighting the roles of infrastructure and innovation as crucial drivers of economic growth and development. It is committed to upholding the UN Global Compact principles and contributing to 10 UN SDGs.