P.A. Properties and Hankyu Realty Company Ltd. launched their first township project in Dasmariñas, Cavite as an alternative to city dwelling located less than an hour way from the bustling and fast-paced metropolis.
Previously known as Idesia Dasmariñas, Idesia City was redesigned for mixed-used development—an ideal environment for families and residents where basic needs are just a few steps away.
“Together with the announcement, we also inaugurated Idesia City Commercial that is set to complement Idesia Heights, our premier residential enclave as well as provide convenience shopping for day-to-day needs of the immediate neighborhood, not to mention superb access to businesses,” said P.A. Properties chairman Romarico “Bing” Alvarez during the launch of the commercial strip and the Sakura Bridge inside Idesia City.
The Sakura Bridge within Idesia City will serve as an alternative route to Emilio Aguinaldo Highway. With the inauguration of Sakura Bridge, residents of Idesia City will have preferable passage going to the other highways of Dasmariñas City.
Alvarez also announced the completion of the 2-kilometer Idesia Avenue, Idesia City’s main road connecting the township between two main roads in Cavite, the Emilio Aguinaldo Highway and Governor’s Drive.
He said the commercial strip inside Idesia City was designed to house exactly 28 commercial units. The units are all properly zoned to complement the entire business environment in Idesia City.
Zoning, Alvarez said, is imperative to avoid unnecessary competitive practices common when there more than one business of similar nature in an area.
What the partnership envisions for Idesia City Commercial is to house offices, start-up companies, BPOs, banking institutions, fast food chains and restaurants, supermarkets and shopping centers.
“It’s where you can find everything homebuyers ever wanted in a community—clubhouse/ multipurpose hall, lap pool and kiddie pool, BBQ area, playground area, parking area, futsal, outdoor toilet, perimeter jogging path, wide green spaces and even wooden benches,” Alvarez said.
Taking advantage of this commercial hub is the Idesia Heights which was constructed earlier in 2018 and is located near Idesia City Commercial. It offers premium units—the Fuji and Yuri model homes. Inspired by the signature Japanese minimalist architectural design, both model units offer more room and space for unit owners.
Fuji units are 2-story, 3-bedroom single detached units with a total floor area of 82.98 square meters on 120-sq. m. lots. The Yuri, on the other hand, are 2-story, 2-bedroom single detached units offering 63.30 sq. m. floor area on 96-sq. m lots.
Alongside the launch of Idesia City, P.A. Properties is also promoting the city’s slogan “Life at Every Turn”.
“It simply means that residents and homeowners in Idesia are as comfortable and enjoy every bit of time they spend there, by providing them with facilities, recreational amenities that are practically just in every corner. So it means really easy access for them to enjoy life in Idesia. Our facilities are something that are not normally found in many subdivisions in the Philippines. It’s something very unique. I would say that those are something that buyers will really appreciate to see,” Alvarez said.
In less than five years, P.A. Properties’ collaboration with Japanese partner Hankyu Realty has led to the launch of two residential developments—Idesia Lipa and the pilot township development Idesia Dasmariñas, now Idesia City.
Both are ardently working on future projects mostly in Luzon, like Idesia Cabuyao and Idesia San Jose del Monte which are planned for launch within the year. Other projects in the pipeline are Idesia San Juan, Batangas and Idesia Pampanga.
Hankyu Hanshin PA Properties Corp. head of housing overseas division Masahiko Toda believes that the project can also contribute to the economy south of Metro Manila and contribute to lessening traffic along the dense roads of Governor’s Hills and Aguinaldo Highway.
“Our team has been doing business with P.A. Properties for five years. We are very excited for the potential of the Philippine market. Our studies indicated that the average age of Filipino is really young. They comprise a good deal of our target market which, I believe, would benefit the most from our development. We are hoping to launch more projects in the coming years with our Filipino partners,” he said.