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Friday, March 29, 2024

High travel demand expands AirAsia PH passengers by 201%

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AirAsia Philippines said Friday the volume of passengers it carried jumped 201 percent in the fourth quarter from a year ago, on higher travel demand during the holiday season.

The Philippine unit of Malaysia’s AirAsia said passengers flown reached 354,886 from October to December, higher than 117,948 passengers in the same period in 2020.

The load factor also reached its highest quarterly performance outcome in 2021 at 85 percent, jumping by 21 percentage points year-on-year.

“This was achieved from strong pent-up demand in a number of core destinations including Cebu, Cagayan de Oro, Boracay, and Tacloban,” AirAsia Philippines said.

Meanwhile, AirAsia Group Berhad announced a name change for the group holding company to become Capital A Berhad.

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It said the name change reflects the group’s new core business strategy as an investment holding company with a portfolio of synergistic travel and lifestyle businesses, which rapidly transformed the AirAsia brand into more than just an airline.

“This is not just about unveiling a new logo. It’s a significant milestone that marks a new era for the Group. Today’s announcement reinforces we are not just an airline anymore,” said Tony Fernandes, Capital A chief executive.

“While the airline will always underpin the AirAsia brand, it has long been my firm intention, well before COVID hit, to leverage the strong data we have built up over 20 years and incorporate industry-leading new technologies to offer a broad range of products and services, over and above selling just airfares. The pandemic has allowed us to accelerate that strategy,” he said.

Fernandes said its brand continuously evolved, based on driving innovation and meeting ever-changing consumer demand.

“The strategy behind the change of name is to introduce a new corporate identity that better reflects the group’s core businesses today and its future undertakings, in tandem with our rapid transformation from an airline into a one-stop digital travel and lifestyle services group. We believe that the new company name will also further enhance the marketability of our products and boost the success of our Group for the long haul,” he said.

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