For most millennials, the pandemic is a game-changer. Before the global health crisis hit, the young generation of assertive and ambitious individuals blew their earnings on gadgets, weekend parties and big-ticket items like cars and travel.
The lockdowns and quarantine restrictions put a halt on millennials’ lifestyle. Told to shelter in place, millennials gained a new appreciation for what a safe haven should be. One might say that they looked around and realized that the changing living situations were pushing them to buy property as an upgrade from renting or crashing at their parents’ homes.
As a result, a growing number of young Filipinos, looking at the pandemic as a wake-up call, are now taking more interest in the real estate market.
Responding to this positive trend, Bria Homes, tagged as the ‘home of choice’ of millennials, continues to expand its portfolio of vertical and horizontal properties. With flexible work arrangements and online learning seen as a long-haul set-up, millennials consider cleverly laid-out, well-designed Bria condominium units as value-for-money homes they can invest in because of their expected appreciation over the years.
Young potential homeowners will also enjoy the integrated features of Bria’s residential projects because these are likely to prove handy and convenient for them, post-lockdown.
Meantime, millennials will find in Bria Homes not only the vibrant communities they need for a holistic and sustainable lifestyle, but also the idyllic setting for remote work and learning. With Bria’s transition to the digital space, productivity in both platforms is ensured.
Bria’s digital payment options for amortization fees are also after the millennials’ hearts. Bria has partnerships with BDO Unibank, Maybank, Unionbank, PNB, Security Bank, RCBC, Robinsons Bank and Metrobank. It also encourages homeowners to use e-wallet services like GCash, Paymaya and All Easy.
As for the recreational amenities that young Filipinos find essential for work-life balance, Bria boasts of eco-friendly open spaces, play areas, multi-purpose halls, jogging paths and covered courts.
“Our community designs meet, and even exceed, Filipino millennials’ new standards of living, post-pandemic. Whether in our horizontal developments or our vertical villages, we have the spaces and features that young Filipino residents need for a truly productive life,” said Red Rosales, president of Bria Homes.
For millennials who value access to key lifestyle destinations, all Bria communities are within convenient distance to retail establishments, schools, churches, hospitals, government agencies, offices and banks. For professionals or entrepreneurs who need to commute or drive every day, the projects are also close to major road networks and highways.
Aside from strictly following health protocols, Bria developments are equipped with guarded entrances and exits, solar lighting at night, perimeter fences, and 24/7 CCTV coverage. Primed to respond to residents’ concerns is a 24/7 digital customer relations management.
“Bria Homes encourages more millennials to channel their risk-taking capabilities to real estate investments. We at BRIA Homes assure our young generation that we will continue to expand and upgrade our developments to meet their housing needs and make BRIA their perfect post-pandemic home,” said Rosales.