Broadcast network ABS-CBN Corp. said Friday it will spend P500 million this year to roll out digital terrestial television in five key cities.
ABS-CBN chief operating officer Carlo Katigbak, told reporters at the sidelines of the company’s stockholders’ meeting, the network allocated about P500 million to convert its transmitters in Cebu, Davao, Iloilo, Bacolod and Cagayan de Oro to DTT from analog this year.
ABS-CBN also filed an application before the National Telecommunications Commission to convert its ultra-high frequency Channel 23 into digital and upgrade its transmitters in Quezon City; Guiguinto in Bulacan; Silang in Cavite; Makati and Mandaluyong.
The network launched commercially its DTT service called TVPlus in February 2015. The Philippines adopted Japan’s Integrated Services Digital Broadcast-Terrestrial standard.
The Lopez-led network said the transition from analog to digital TV would result in an increase in market share.