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Friday, March 29, 2024

Vista Land launches 5 projects

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Property developer Vista Land & Lifescapes Inc. launched five residential projects under the residential brand Camella with total sales value of P5.6 billion over the weekend.

Vista Land chairman Manuel Villar Jr., in an interview at the sidelines of the official launching of the projects at the Philippine International Convention Center in Pasay Friday night, said five more projects with similar sales value would be launched in the second half of the year.

The first five house and lot projects are Camella Verra Metro North in Valenzuela City, Camella Carson in Vista City at Daang Hari, Camella Alta Silang in Cavite, Camella Belize at The Islands in Dasmariñas and Camella Sierra Metro East in Antipolo.

These projects will offer more than 2,200 units to be sold at an average price of P2.5 million per unit.

Villar said Camella was simultaneously launching the five projects in a bid to expand its Mega Manila portfolio and strengthen its position as the country’s most preferred housing brand.

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Camella masterplanned communities are designed to be self-contained, with lifestyle facilities that deck all other Camella properties such as clubhouses or function halls, swimming pools, play courts, playgrounds, parks, walkways and jogging or biking paths.

Vista Land president and chief executive Manuel Paolo Villar said the company would continue to be a dominant force in the market, given the bright outlook for the housing sector.

“We are by far the leader in the house-and-lot segment and have a strong competitive advantage, given our track record of delivering quality homes for more than 35 years across the country,” he said.

Vista Land currently has presence in 34 provinces and 76 cities and municipalities around the country, making it the real estate company with the widest geographical reach in the housing business.

Vista Land reported a record profit of P5.71 billion in 2014, up 13 percent from the 2013 level, on aggressive project launching.

Revenues climbed 11 percent in 2014 to P22.23 billion from P20 billion in 2013. Reservation sales also hit a record P51.7 billion, an increase of 12 percent from 2013, as the company launched 44 projects in 2014 with estimated sales value of P27 billion.

 

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