Philippine Seven Corp., the exclusive local licensor of 7-Eleven convenience stores in the country, announced an aggressive expansion campaign, with a plan to put up 500 new stores this year.
PSC said it aimed to expand the 7-Eleven network in major cities of Mindanao and other major cities in the Visayas such as Dumaguete, Capiz, and Aklan.
PSC president and chief executive Jose Victor Paterno said 7-Eleven was all set to penetrate these areas. The company plans to open another 120 stores in the Visayas, including in Cebu, Bacolod, Iloilo, Dumaguete, Capiz and Aklan.
PSC said in Mindanao, it was set to venture in Davao City, other Davao provinces and Cagayan De Oro City.
Paterno said 7-Eleven was not only headed for the Visayas and Mindanao areas. It is also looking at major markets in North Luzon.
It is set to open 70 stores in Baguio City, Bataan, Pampanga, Zambales, Nueva Ecija, Tarlac, Ilocos Sur/Norte and La Union.
“These are provinces which we consider prime growth areas most, if not all, with 7-Eleven stores existing already. We still see these as potential areas to sustain and grow more 7-Eleven stores,” he said.