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Rock-solid Strada rolls out

After its global premiere in Bangkok, Thailand late last year, the new Mitsubishi Strada finally hits Philippine roads. 

Rock-solid Strada rolls out

Considered as one of the most important models of Mitsubishi Motors the New Strada which is produced in Laem Chabang Plant in Thailand will eventually be sold around the globe in 150 countries.  In the Philippines, the New Strada will be available in 6 variants, all variants fitted with a 6-speed transmission. 

Engineered Beyond Tough

With 40 years of pick-up truck heritage, the New Strada is engineered to go beyond toughness by exceeding customers’ expectations. Knowing that this vehicle is used both for private and commercial purpose and as a reliable workhorse the New Strada is designed to be more durable, more reliable and more capable and adding even more comfortable ride. With the introduction of the New Strada and all the refinements applied in this pick-up, MMPC is optimistic that the New Strada will be one of the most preferred vehicles in its segment. MMPC said it is looking forward to once again dominate the pick-up truck segment.         

Exterior and Interior

Under the design concept “Rock Solid” which embodies a strengthened inside and out, the New Strada flaunts the new-generation “Dynamic Shield." The refreshed design communicates a powerful and reassuring sense of protection. The high hood and functional LED lamps layout communicate an even studier look. LEDprojector-typee headlamps are harmonized with grille design and projector lamps (GT 4x4 and GLS 4x4) to express a wider and more stable image. The newly sculpted body curves with contrasting sharp lines expresses a modern and toughness of Mitsubishi Motors’ pick-up. The front-to-back character line expresses a sense of space and the thickness of the overall body. Complementing its stunning design, the New Strada is available in seven exterior colors: White Diamond, Graphite Gray Metallic, Sterling Silver Metallic, Jet Black Mica, Red Solid Clear, Grayish Brown Metallic and Impulse Blue Metallic.

An enhanced robustness and functionality is what you will feel once you stepped inside the New Strada. Inside the New Strada is a functional and modernized center panel and console. All variants feature 2-DIN Touch Screen monitor, tuner, MP3 player, USB, iPod-ready Auxiliary-in, Bluetooth with Mirror Link feature Multi-media system. All variants are also equipped with GPS Navigation System. For passenger convenience front smartphone tray is available which includes USB terminals. Rear smartphone tray is also available and is located at the in rear of the center console including a USB power socket. The New Strada also boasts a roomy interior which can comfortably seat 5 adults. Thanks to the unique J-Line design that offers a class-leading legroom for enhanced comfort. 

Engine and Performance

With 4 decades of pick-up truck expertise the New Strada is refined to deliver unmatched performance and off-road capability. The New Strada is powered by 

2.4L 4 In-line 16 Valve DOHC Clean Diesel with Variable Geometry Turbo and MIVEC (Mitsubishi Innovative Valve timing Electronic Control System) 4N15 which gives a maximum output of 181 Ps/ 3,500 rpm and a maximum torque of 430 N-m/ 2,500 rpm. Improvements developed to deliver an extremely durable and reliable truck are evident with the comfortable ride and handling. Ride is improved with the use of larger rear dampers which contain more damping oil. Braking performance were also improved with the use of larger front discs and caliper pistons (GT 4x4, GLS 4x4 and GLS 4x2).

The GT 4WD A/T is equipped with Super Select 4-Wheel Drive and the GLS 4WD MT is fitted with Easy Select 4WD which delivers optimum traction and handling characteristics on any given road condition. 

Safety features 

Safety will never be compromised as the New Strada hosts an array of passive and advanced active safety features. It carries the proprietary Mitsubishi Motors’ RISE body (Reinforced Impact Safety Evolution) which absorbs the impact of collision. It retains the current model high durability, high-reliability ladder-type frame and high-impact safety cabin structure. Active Stability Traction Control (ASTC), Hill Start Assist (HSA) and Trailer Stability Assist (TSA) are now standard on all variants. The top of the line variant (GT 4x4) of the New Strada is equipped with Forward Collision Mitigation system (FCM) which can detect vehicles and pedestrian ahead preventing or reducing impact of collision. It also has the Ultrasonic Misacceleration Mitigation System (UMS) which prevents accidents resulting from improper use of accelerator when moving off or reversing. Blind Spot Warning (BSW) is also standard on the the GT 4x4 variant. With the BSW, sideswiping is prevented when changing lanes by detecting vehicles behind or at the rear quarter and alerting the driver thru an audible alert and flashing light. 

Topics: Mitsubishi Strada , Mitsubishi Motors , Reinforced Impact Safety Evolution
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