Samsung, on its 13th consecutive year of producing the world’s No.1 TV, has introduced its QLED 8K TV in the Philippines.
The QLED 8K TV gives consumers a brand-new, never-before-seen experience of premium quality television screens. The product’s Philippine launch started with an exclusive event at The Fifth ballroom in Rockwell in April.
The QLED 8K TV features a new Quantum Processor 8K, which can produce images in greater detail and depth, in 7,680 x 4,320 resolution. Available in super large sizes of 75-, 82-, and 98-inch screens, with over 33 million pixels, the QLED 8K TV provides an experience that becomes fully immersive and pristine, as films and TV shows are meant to be seen.
“Over the past years, what we watch, when we watch, and how we watch has fundamentally changed,” said Lauro Guevara, head of product marketing for Samsung TV and Audio. “Today, more consumers are looking to enjoy their favorite content on larger and smarter screens, with minimal image noise, for a viewing experience that is almost true-to-life.”
The QLED 8K TV boasts of a remarkable AI upscaling technology, which automatically converts lower-resolution content into 8K quality. Enabled by the Quantum Processor 8K, AI Upscaling analyzes the quality and resolution of any image—whether it is in 4K, Full HD, HD, or even SD, or watched through a streaming service, HDMI, USB, or even mobile mirroring—and upscales the content to appear in 8K quality.
Aside from optimizing noise reduction, the AI Upscaling function restores the integrity of the smallest of details in a scene to provide greater texture, and sharpens edges of objects and texts for greater clarity. This feature, along with the highest levels of contrast with the Direct Full Array Technology, and dramatically-enhanced, deeper blacks and brighter whites, make the QLED 8K Samsung’s best TV, to date.
Bixby on TV, a highlight of the 2019 QLED lineup, is a clever feature that enables viewers to easily access films and shows thru voice command, which helps search for content based on previous viewing preferences.
The launch event also marked the entry of Samsung’s 2019 full TV lineup, featuring the new QLED 4K TVs that also have AI upscaling capabilities. A wider selection of 2019 Soundbars, which includes new models that Samsung has developed with audio masters, Harman Kardon, were also featured.
Samsung Philippines president James Jung, in his opening speech, remarked on the historical relevance of the brand’s ground-breaking TV innovations. “This year is the 50th anniversary of the moment that mankind took his first step on the moon and changed history forever. This year is also Samsung Electronics’ 50th anniversary of meaningful innovations. These milestones provide important context as we introduce a product that we believe will forever change the future of TVs,” he said of the QLED 8K TV.
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