Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, marks a successful first quarter of 2019 by winning three awards at the bi-annual YouTube Ads Leaderboard in the Philippines.
Shopee’s commercial for Shopee 9.9 Super Shopping Day in 2018, which features Anne Curtis performing to the catchy Shopee Dance tune, was crowned the number 1 YouTube ad in the Philippines for the second half of 2018. The commercial was also the People’s Choice for the Last Song Syndrome (LSS) Award after public voting at the event on March 25. In addition, Shopee’s advertisement with the Father of Philippine Christmas music, Jose Mari Chan, for Shopee 11.11 – 12.12 Big Christmas Sale came in sixth on the list.
“We are proud to win three awards at the YouTube Ads Leaderboard, as they reaffirm our localised approach to marketing in the region. In the Philippines where celebrities have a large affinity with users, we have deepened partnerships with leading Filipino stars to create unique content and engage users more meaningfully. We are happy to see such strong support in the Philippines for our commercials, and we will continue to bring Filipino users more exciting content in 2019,” said Ruoshan Tao, Head of Marketing at Shopee Philippines.
Shopee’s winning commercial featuring Anne Curtis for Shopee 9.9 Super Shopping Day is set to the infectious Shopee Dance jingle, creatively adapted from the hit children’s song “Baby Shark” by PINKFONG. Since its launch in the Philippines on YouTube, it has amassed almost 9 million views and counting.