KC Concepcion has found her ideal match—in makeup, that is.
The showbiz darling and budding jeweler is the newest face of Shiseido Philippines, the first Filipina to take on ambassador duties for the globally renowned Japanese beauty brand.
“KC personifies the Shiseido woman–a natural beauty who’s smart, confident, and not afraid to go after what she wants,” says Genevieve Yalung, General manager of Shiseido Philippines. “We noticed how KC talked about Shiseido on her social media and it really caught our attention. It’s not usual for someone of her stature to have so much belief and love for a brand so we decided that she would be the perfect fit as the ambassador of our latest make-up launch.”
KC has been a fan of Shiseido for as long as she can remember, and even took to social media a couple of months ago to express her disappointment when she was not able to purchase the brand’s eyelash curler, which is a staple in her beauty kit. “I’ve made emergency lash curler runs to the Shiseido store in the mall right before closing time just because my face doesn’t feel complete with using it. Their lash curler helps open up my eyes and make me look alive,” the actress recounts.
“One time, my purchase wasn’t so successful because the store had a private event and the doors were closed. I posted about my night-out without fresh-looking eyes and it caught on. The next day, I was so shocked to see a whole makeup line from Shiseido. I got to try everything and couldn’t help but rave–and post–about the new makeup they’re coming out with.” KC’s posts eventually led to a relationship with Shiseido beyond social media, culminating in an endorsement for the brand she’s learned to love even more.
One of the new makeup products KC can’t stop raving about is the Shiseido Synchro Skin Self-Refreshing Foundation, a lightweight liquid product that delivers breathable and buildable coverage for a full 24 hours. “I have dry skin so I always look for hydration when it comes to my foundation, but it was hard to find hydrating foundations that weren’t gunky, sticky or thick until I started using the self-refreshing, sweat-proof, waterproof, transfer-proof Synchro Skin,” she relates.
KC also loves how the formula melts into her skin to even out her complexion. “People are always shocked when my skin comes out makeup-free. They can’t believe I just wiped off all the foundation because it syncs so well with my skin tone,” she says before adding, “I never break out with it. I can wear it all day, every day, from day to night, without worrying I’ll get bumps or pimples after a day or two. It has skincare in it that gives me the confidence to wear a full face of Shiseido makeup every single day.”
The new Synchro Skin Self-Refreshing foundation’s formula is infused with SPF 30, skin-caring antioxidants and light-reflecting pearl powder to protect and enhance the skin’s texture and tone.