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Cadbury's GenerosiTree makes giving more meaningful this Christmas

They say sharing is caring- or the one adage that can do that one better- "it's better to give than to receive." 

Cadbury's GenerosiTree makes giving more meaningful this Christmas
The Cadbury GenerosiTree in SM Mall of Asia Music Hall during the media launch. Peter Paul Duran
It's cheesy and all when you think about it, but anyone will tell you how rewarding it is to share blessings in life especially to those who need it most. 

It's just that fulfilling. 

Now you can make something good happen this Christmas with the Cadbury GenerosiTree, where you can celebrate the spirit of generosity in the #CadburyGenerosiTree booths, donors can spread the joy exchanging special items they love for a Cadbury gift pack. 

In truth, Cadbury kicked off the Christmas celebrations with a media launch on December 14, 2018 at the SM Mall of Asia Music Hall where members of the media, as well as celebrity guests including Ylona Garcia, Kyle Echarri, and notable bloggers, joined in on the fun and were the first people to donate to the GenerosiTree.

Cadbury's GenerosiTree makes giving more meaningful this Christmas
Ylona Garcia
Cadbury's GenerosiTree makes giving more meaningful this Christmas
Kyle Echarri
All the collected toys, books, and other gifts will be given to the children who are part of Mondeléz International's Joy Schools Program, which aims to help empower children to take positive steps toward their well-being. 

Launched in 2011, the Joy Schools is implemented in five Southeast Asian countries where the company is present including the Philippines, Thailand, Indonesia, Malaysia, and Vietnam. Across these five countries, Mondeléz has invested close to US$ 1 million in community partnerships to promote healthy lifestyle under the Joy School Program. 

Cadbury's GenerosiTree makes giving more meaningful this Christmas
A member of the press after donating to the GenerosiTree.
In the Philippines, approximately 4,500 students from 16 schools have benefitted from the Joy School Program's many initiatives including nutrition education, promoting active play, and providing access to fresh food through a 9-month feeding program. 

 

Cadbury's GenerosiTree makes giving more meaningful this Christmas

The general public is invited to this joyous event and is urged to trade in items they love for Cadbury Dairy Milk gift packs. Each gifter will receive one Cadbury gift pack for their donations and have the opportunity to make Christmas memorable for the children of the Joy Schools. 

Cadbury's GenerosiTree makes giving more meaningful this Christmas
Alex Diaz, Shaira Dumo, Rafael Centina (Principal, Rogelio Gatchalian Elementary School,) Arlene Amante (Brand Manager), and Lois Locson with the rest of the Cadbury team. Peter Paul Duran
Join in in the festivities and make something good happen with the Cadbury Dairy Milk GenerosiTree! 

Bring in your beloved toys, books, school supplies, in good condition (of course) to designated drop off points in the following offices from December 17-21, 2018: 

-The Columbia Tower

-V Corporate Center

-CityState Center 

-President Tower

-Pryce Center

-Pacific Sta

-One San Miguel 

Topics: Cadbury , GenerosiTree , Cadbury Dairy Milk GenerosiTree , Giving , Joy School Program
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