IT’S more than just business.
If you were to ask Alaska Milk president and CEO Wilfred Steven Uytengsu the secret of his success then that would be the answer.
Whether it’s building Alaska Milk from a manufacturing company to the empire it is now. Or building the Ironman brand from a niche sport to the pervasive and fastest growing participation sport in the Philippines. Uytengsu’s success is about going the extra mile and doing more than conventional wisdom dictates.
His philosophy is about involving people. It’s about building relationships. It’s about bringing back to the community and helping children grow and become the best they could be.
The Cobra Ironman 70.3 will hold its sixth season in Cebu and the ninth overall and Uytengsu has come home Cebu to involve the entire province in his endeavor.
It’s not surprising therefore that the first activity is going to the Mactan Elementary School to treat students in Grades 4, 5 and 6 to a nutritious breakfast of champorado and Alaska Milk with the run out from Shangri-La Mactan Resort and Spa by the participants of the 2017 Alaska IronKids and professional triathletes competing in the 2017 Cobra Energy Drink Ironman 70.3.
Facing a sea of red – with teachers, students and parents all clad in red t-shirts – Uytengsu thanked the school officials for the warm reception and engaged the children. He said coming to Cebu always felt like a homecoming.
“I was born in Cebu and I’m always glad to be back. I’m happy to hold both the Iron Kids and the Cobra Ironman here regularly and I hope that one day soon one of you kids will not only participate but win the event. In the meantime, study hard, stay in school and always drink your milk,” said Uytengsu.
Superintendent Marilyn Andales, Mactan Elementary School Principal Jojo Rosales, all the teachers and Grade 4, 5 and 6 students, in turn welcomed the triathletes.
Andales thanked Alaska Milk for the visit as well as for teaching the value of starting the day right, with exercise in the morning followed by a nutritious and healthy breakfast of milk.
Jean Pagobo, one of the teachers, along with some of the students presented a play which enumerated the important nutrients derived from a nutritious breakfast which included milk.
Finally, the teachers and all the students, who turned the yard of the school into a virtual sea of red, performed a dance number choreographed by Pagobo and Kenny Roger Bactol to the tune of “Alaska Gatas for Breakfast.” The event concluded with a milk toast and a healthy nutritious breakfast for the children and the teachers courtesy of Alaska Milk.
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