Following its international wins from the Marketing Events Awards in Singapore and the MarCom awards in USA, SM Cinema garnered prestigious awards yet again for its “Reel-to-Real” campaign, this time in the local scene, from the 54th Anvil Awards, dubbed as the Oscars of Public Relations (PR). SM Cinema’s Reel-to-Real campaign took home the Gold Anvil for PR Tools: Exhibit and Special Event—Fan or Consumer Experience and Silver Anvil for PR Program Directed at Specific Stakeholders – Consumers at the recently concluded 54th Anvil Awards by Public Relations Society of the Philippines (PRSP).
The Reel-to-Real campaign is a comprehensive and integrated public relations program by SM Cinema that makes movies come alive, going beyond the big screen. Throughout the year, SM Cinema held events and activations for their moviegoers to kick off and cap off their cinematic experience.
ComCo Southeast Asia is the PR agency of SM Cinema.