ABS-CBN remained as the top ranking network in the country last November as it delivered news and values-laden stories to more Filipinos nationwide and hit an average audience share of 45 percent, or 15-points higher than GMA’s 30 percent, according to data from Kantar Media.
The Kapamilya network won in both urban and rural homes, particularly in Mega Manila where it scored an average audience share of 37 percent versus GMA’s 29 percent, and in Metro Manila where it garnered 43 percent, or a 20-point lead against GMA’s 23 percent. ABS-CBN also led in Total Luzon with 40 percent, compared to GMA’s 32 percent; in Total Visayas with 53 percent, beating GMA’s 24 percent; and in Total Mindanao with 53 percent, while GMA only got 26 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
FPJ’s Ang Probinsyano (40.3 percent) remained unshaken on the top spot last month, followed by ABS-CBN’s flagship newscast TV Patrol (30.6 percent).
Also part of the top ten shows in the country are Ngayon at Kailanman (29.1 percent), Halik (26.2percent), The Kids’ Choice (25.9 percent), Wansapanataym (25.1 percent), Home Sweetie Home (22.2 percent), Maalaala Mo Kaya (22 percent), and Meteor Garden (21.9 percent).
ABS-CBN also won across all time blocks, particularly in primetime where it registered an average audience share of 49 percent, or 19-points higher than GMA’s 30 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6:00 a.m. to 12:00 noon) with an average audience share of 37 percent versus GMA’s 26 percent, the noontime block (12:00 noon to 3:00 p.m.) with 43 percent, compared to GMA’s 31 percent, and the afternoon block with 45 percent, beating GMA’s 32 percent.