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Thursday, March 28, 2024

GMA News’ SONA coverage tops nationwide numbers game –AGB Nielsen

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Once again, GMA News and Public Affairs proved to be the viewers’ most preferred source of news and information especially during events of national significance as its coverage of President Rodrigo Duterte’s third State of the Nation Address (SONA) last July 23 toppled competition.

 President Rodrigo Duterte delivered his third State of the Nation Address on  July 23 from the Batasang Pambansa Complex in Quezon City.

According to the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement, “SONA 2018: The GMA News Special Coverage” posted an overnight people audience share of 41.2 percent in the National Urban Television Audience Measure (NUTAM), beating ABS-CBN’s coverage which only managed to get 32.6 percent.

Anchored by Pia Arcangel, “SONA 2018: The GMA News Special Coverage” tallied an even bigger lead in viewer-rich Urban Luzon, where it posted an overnight people audience share of 46 percent as against competitions’ 26.7 percent.

 Earlier that day, GMA News gave viewers updates starting from Unang Hirit’s Unang Balita in the morning. Following the airing of President Duterte’s speech, GMA’s primetime newscast 24 Oras and late-night news program Saksi continued to provide viewers highlights of the recently-concluded SONA and the biggest news in and out of the Batasang Pambansa Complex. Unang Hirit24 Oras, and Saksi won over their competing programs as well.

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At the same time, leading local news channel GMA News TV provided latest developments on SONA through Dobol B sa News TVNews to GoBalitanghaliNews TV LiveBalita Pilipinas NgayonNews TV Quick Response Team, and its flagship newscast State of the Nation with Jessica Soho.

Radio listeners were also able to get the latest updates throughout the day with GMA Network’s flagship AM radio station Super Radyo DZBB 594khz delivering the biggest news and latest updates related to the President’s SONA.

Online, netizens caught the latest updates for SONA 2018 on GMA News Online (www.gmanews.tv), which provided up to the minute reports of the day’s events along with comprehensive backgrounders and instant reactions. Through the day, netizens followed blow-by-blow coverage by @GMANews on Facebook, Twitter, Instagram, and Viber. The GMA News stream of the address generated more than a million views on YouTube and Facebook. “‹

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