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Wednesday, April 24, 2024

Lifestyle Network celebrates Women’s Month with ‘We Mean It‘ campaign

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As the world observed International Women’s Day and as we celebrate Women’s History Month, Lifestyle Network salutes all women everywhere with its “We Mean It” campaign.

“ The world is drowning in hashtags and slogans that they almost cheapen or devalue valid messages that people want the world to know.  For Lifestyle Network’s campaign this year to honor women, we are just asking people to listen to their voices, to the female sounds of truth and integrity, simply because women mean what they say,” explains ABS-CBN Global’s Female Specialty Channels Unit Head Aileen Paredes.

GIRL POWER. Ambassadors for Lifestyle Network's 'We Mean It campaign'.

To usher in the month, LifestyleNetwork.tv Editor-in-Chief Shin Kitane wrote a statement highlighting the strength and power of women.

“A lot of women’s struggles around the world are tied to the fact that women’s voices are often discredited, mocked, and even silenced. How many times has blame been assigned to countless women who encountered harassment? How many times have women been side-eyed and dismissed as war-freaks, naggers, or angry feminists in the face of speaking up about an issue?” Kitane shares.

Her statement further says, “Our victories regarding certain issues have been hard-fought, and they were not rooted in self-doubt. They were won despite the self-doubt imposed on us by a flawed society that, over the years, kept telling us ‘You are just a woman. You are not good enough.’ But despite some shadows of doubt that may loom on us–through the numbers on the scale, or the catcalls while walking down the street–we women are stubborn. We don’t back down.”

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