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Who rules TV’s afternoon block?

GMA Network’s Afternoon Prime Block remains unbeatable. That is according to Neilsen TV Audience Meaurement. The data say Villa Quintana, Innamorata and The Borrowed Wife continue to deliver strong ratings performance nationwide.

These three programs consistently dominate their timeslots, delivering high ratings not only in viewer rich Urban Luzon and Mega Manila but also across National Urban Philippines. 

(From left) The Borrowed Wife’s Pauleen
Luna,  Rafael Rosell, Camille Prats, and
TJ Trinidad
GMA’s Afternoon Prime programming block begins with Villa Quintana, the remake of the heartwarming love story that became a phenomenal hit series in the mid-90s. The remake stars Elmo Magalona as Isagani Samonte and Janine Gutierrez as Lynette Quintana with Raymart Santiago, Paolo Contis, Al Tantay and Sunshine Dizon. The program clearly edged out its competition and gained ratings stronghold in its timeslot. 

Based on household data recorded in National Urban Philippines from March 1-20 (March 16-20 based on overnight data), Villa Quintana registered 13.2 percent household rating, outperforming ABS-CBN’s Kapamilya Blockbuster’s 9.7 percent by 3.5 points. For the same period in viewer-rich Urban Luzon, which makes up 77 percent of total television households nationwide, it scored 14.6 percent household rating, 5.6 points higher than Kapamilya Blockbuster’s 9 percent while in viewer-rich Mega Manila, which comprises 59 percent of total television households nationwide, it scored 15 percent household rating, while Kapamilya Blockbuster trailed behind by 6.6 points with only 8.4 percent. 

Janine Gutierrez and Elmo
Magalona in Villa Quintana
The drama series Innamorata drives the curiosity of viewers by tackling the genetic disorder porphyria. Max Collins, Luis Alandy, Jackie Rice, Dion Ignacio, Gwen Zamora star in the series together with Michael de Mesa and Rita Avila. It has been garnering critical acclaim since its debut and kept audiences hooked on the series from its pilot airing. 

In the series, Max’s character as Esperanza is mistreated because of her hereditary skin disease. Through the ruby necklace of her grandmother Alejandra played by Gwen Zamora, Esperanza becomes beautiful and her porphyria disappears.

In National Urban Philippines, Innamorata registered 11.1 percent household rating, leading ABS-CBN’s Kapamilya Blockbuster’s 9.7 percent by 1.4 points. For the same period in Urban Luzon, it scored 12.1 percent household rating, 3.1 points higher than Kapamilya Blockbuster’s 9 percent while in Mega Manila, it scored 12.5 percent household rating, while Kapamilya Blockbuster trailed behind by 4.1 points with only 8.4 percent. 

(From left ) Stars of
Innamorata: Dion Ignacio,
Max Collins, and Luis Alandy
Meanwhile, The Borrowed Wife, topbilled by Camille Prats, TJ Trinidad, Rafael Rosell and Pauleen Luna with Yayo Aguila, Sherilyn Reyes, Kevin Santos and Caridad Sanchez, charmed viewers with its compelling storyline, excellent actors and high production values and managed to register high viewer ratings from its pilot airing. It is directed by Gil Tejada, Jr. from a concept by Rey Leoncito.

In National Urban Philippines, The Borrowed Wife registered 9.8 percent household rating, a .5 percent lead over ABS-CBN’s Galema Anak Ni Zuma’s 9.3 percent. For the same period in Urban Luzon, it scored 10.7 percent household rating, 2.5 points higher than Galema Anak Ni Zuma’s 8.2 percent while in Mega Manila, it scored 11.4 percent household rating, while Galema Anak Ni Zuma trailed behind by 3.8 points with only 7.6 percent. 

The Afternoon Primetime programs of GMA have set unparalleled innovations on the local TV landscape.

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