An audiovisual ode to the Ford Mustang, one of the world’s most iconic cars, bagged a Kidlat Bronze award for the Branded Film and Native Advertising category in the recent Kidlat Awards 2017. Ford was the only automotive brand to win in a major category at the Awards.
The Ford Mustang Rock the Road (a.k.a. Roar) video featured actor-race car driver Matteo Guidicelli and rock band Sandwich, creatively integrated the iconic roar of the Mustang engine into a musical performance.
The video earned over seven million views on Facebook, more than 33 million online impressions, a 90 percent increase in vehicle inquiries, helping the Mustang sell out across dealerships in the Philippines.
The Kidlat Awards, which is held annually by the 4A’s Creative Guild, recognizes the best and most creative works in the advertising industry.
“We’re honored to be recognized by the Kidlat Awards for our creative efforts to support the iconic Mustang. This reinforces our strategy of storytelling through creative communications,” said Lance Mosley, managing director, Ford Philippines.
To watch the video, visit: https://www.facebook.com/FordPhilippines/videos/1158680254211612/.
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by manilastandard.net readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of manilastandard.net. While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.