‘Rock the Road’ video wins Kidlat bronze

An audiovisual ode to the Ford Mustang, one of the world’s most iconic cars, bagged a Kidlat Bronze award for the Branded Film and Native Advertising category in the recent Kidlat Awards 2017. Ford was the only automotive brand to win in a major category at the Awards.

The Ford Mustang Rock the Road (a.k.a. Roar) video featured actor-race car driver Matteo Guidicelli and rock band Sandwich, creatively integrated the iconic roar of the Mustang engine into a musical performance. 

The video earned over seven million views on Facebook, more than 33 million online impressions, a 90 percent increase in vehicle inquiries, helping the Mustang sell out across dealerships in the Philippines. 

Actor and race car driver Matteo Guidicelli (left) with TV personality Ivan Carapiet
The Kidlat Awards, which is held annually by the 4A’s Creative Guild, recognizes the best and most creative works in the advertising industry.

“We’re honored to be recognized by the Kidlat Awards for our creative efforts to support the iconic Mustang. This reinforces our strategy of storytelling through creative communications,” said Lance Mosley, managing director, Ford Philippines.

To watch the video, visit: 

Topics: Ford Mustang , Kidlat Awards 2017
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