The country’s leading fast-food brand has added no less than the most beautiful woman in the universe to its stellar roster of endorsers.
Jollibee officially welcomed Miss Universe 2018 Catriona Gray to its family of celebrity endorsers, a partnership based upon the latter’s iconic slow-mo turn and lava walk on the world’s biggest pageant stage.
“I feel incredibly honored to be part of the Jollibee family and this successful homegrown brand that makes me proud to be a Filipino,” shared the 25-year-old reigning queen.
“Being able to associate the new and improved slow-melt Jolly Twirl with my own slow-mo twirl makes this opportunity a great fit, and it’s a bonus that I absolutely love this dessert,” she added.
Catriona also shared how excited she was for the experience of having filmed the commercial with Twirlie, one of Jollibee’s friends who gracefully mimicked her famous lava walk right after her victory. In a twirling showdown, Miss Universe even graciously commended Twirlie’s moves.
“Twirlie and I have our own special twirls, but I must say—the best twirl ever is now the Jolly Twirl,” Catriona beamed.
“We at Jollibee feel very honored to have Catriona join our family,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer.
“She has shown incredible grace, empathy, and Filipino excellence in the world stage brought home the most coveted crown, and continues to help and inspire Filipino children through her advocacies. She called us iconic, but she’s an equally iconic figure—an iconic queen that captured our nation’s heart,” Flores concluded.
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