Beauty brand founder’s star-studded birthday party

Sixty is the new 40 for Ever Bilena CEO and founder Dioceldo “Deo” Sy who remains young at heart with his appreciation for beauty and his never-ending drive to learn more about the industry he works in.

As he celebrated his 60th birthday at the Forbes Ballrooms of the prestigious Hotel Conrad Manila, the man of the hour had many well wishers both from the government, business, and show business sectors.

Spotted in the ballroom chatting with Sy were Robina Gokongwei-Pe of Robinsons Retail Holdings Inc., Herbert Sy of Shoe Mart Retail Food Group, Hans Sy of SM Prime Holdings and Department of Public Works and Highways Secretary Mark Villar. 

Also present for the festivities were entertainment industry friends including Patricia Javier, and brothers Rayver and Rodjun Cruz, as well as brand ambassadors like Daiana Meneses, Christian Bautista, Max Collins, Derrick Monasterio and Andrea Brillantes. 

Ever Bilena CEO and founder Dioceldo Sy with children (from left) Kirsten, Demiee, Dianne, Denice and Daniel
Feasting over a Chinese banquet, Deo’s family and closest friends gathered together to share heartwarming anecdotes and trivia about the CEO. “Deo was like a father to us because he took care of us as we were growing up,” shared younger brother and Ever Bilena’s COO Siliman Sy saying, “He influenced us in many ways. That is why a big part of who we are is because of him.”

Likewise, sports analyst and commentator Quinito Henson shared details about Deo, notably his passion for basketball and his treatment of the Blackwater Elite Team staff as close family members.

But the afternoon wasn’t only about the birthday celebrant. Another cause for celebration was Deo’s second daughter, Denice’s announcement of her engagement to Jacob Muñez, with their upcoming nuptials slated in February 2018.

Rodjun and Rayver Cruz
Indeed, it was a memorable event for the God-fearing boss with so many reasons to celebrate – reaching his diamond jubilee year, the engagement of his daughter, the love and support he continues to receive from family and friends, and the continuous growth of his cosmetics empire.

To know more about Ever Bilena, visit and follow

Topics: Dioceldo Sy , Ever Bilena , Star-studded birthday party
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.