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Thursday, March 28, 2024

What’s next for the 4th Impact? Success back home

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A year since making waves in the X factor, the all-girl band 4th Impact continues to rock the stage with their stellar performance.

Performing at the recent 6th Jollibee Family Values Awards (JFVA) Gabi ng Parangal para sa Pamilyang Pilipino, sisters Celina, Almira, Mylene, and Irene Cercado wowed the crowd at the Makati Shangri-la ballroom with their synchronized moves and powerhouse voices. 

VOCAL POWER. Sisters Almira, Celina, Irene and Mylene Cercado, otherwise known as 4th Impact

The group amazed with Beyonce’s “Work It Out’’ and Michael Jackson’s classic ‘‘I’ll Be There’’ for the 10 family awardees who have been chosen for their selfless advocacies in their communities all over the Philippines and abroad. The divas also shared the stage with another global Pinoy talent, Darren Espanto, in their rendition of Pamilyang Pilipino, the JFVA’s hymn.

With a world-class performance, 4th Impact closed Jollibee’s awarding on a high note. “Every opportunity to share our family’s talent with the world is a joyful experience, and we are especially happy to be able to share that joy with you tonight.”

The sisters also expressed their gratitude to their parents, whose presence during the Gabi ng Parangal made their performance all the more meaningful. “It was a great night to be inspired by the stories of families. Thanks, Jollibee for having us,” read 4th Impact’s post on their Facebook page.

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“It’s always a delight to see 4th Impact perform. Aside from being world-class entertainers, they are an embodiment of a loving family that brings joy and happiness to others through music,” said Francis Flores, Jollibee Global Brand CMO and Jollibee Philippines Marketing Head.

Just this year, 4th Impact joined the likes of Nadine Lustre, James Reid, Marlon Stockinger, and other young achievers to form part of the 2016 Jollibee Yumbassadors also dubbed as #ProudGenYum.

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