The Philippines is located along the Ring of Fire – a large Pacific Ocean region where many of Earth’s volcanic eruptions and earthquakes occur – making it vulnerable to natural disasters. In fact, a report revealed that over 30 million Filipinos are affected by disasters, placing the country to the 4th most disaster-prone country spot worldwide.
With this, there is a need to encourage Filipinos to become more vigilant and alert even with the absence of calamities and other natural disasters.
As part of their long-standing advocacy of educating Filipinos, Eveready and DZMM recently conducted a seminar on disaster preparedness at the West Central Elementary School in Dagupan City, Pangasinan to educate families on the importance of preparing for natural disasters.
According to MJ Tiquia, Brand Activation manager of Eveready Philippines, disseminating helpful information pertinent to disaster preparedness should become a priority, which is why Eveready Philippines joined forces with DZMM.
“We need to build a strong and resilient community where everyone is ready to face any type of crisis; a community that is well-informed and can manage to transform knowledge into actions promptly,” Tiquia said.
Eveready Philippines invited emergency expert Louie Domingo to demonstrate how families can equip themselves when disaster comes. With this, he emphasized the importance of having an emergency kit at home.
“What’s inside our kit can prolong and save our lives,” Domingo said. Domingo brought a bucket filled with the basic necessities for survival such as first-aid kit, canned goods, portable radio, umbrella, lifebuoy, flashlight and batteries, and other necessities needed in surviving tough situations.
“We need high-quality and reliable products during calamities. Kailangan natin ng ilaw, ng liwanag. It’s the same with fire. If there’s light, there’s hope. Light gives direction, gives the mindset to survive, makes a person think that even if he’s covered with the night’s darkness, he can use his flashlight to signal the rescuers that he’s alive,”
Domingo explained. “This is where Eveready’s products come in: they are highly durable and dependable, ready to help you overcome what’s coming ahead.”
During the seminar, Eveready provided free flashlights and batterries to the first 20 families who came to the event. The company also set up its Eveready community game, which gave participants a chance to take home Eveready clip-on for free.
According to May Catherine Ceniza, head of DZMM for special events, Eveready’s innovations complement their mission to spread vital information on disaster preparedness. “We really want to maximize what we have to serve Filipinos, and partnering with Eveready is one of our ways. Their innovations are remarkably helpful and can really save lives during calamities.”
“Eveready and DZMM had been together for years in promoting disaster preparedness among Filipinos,” she added. “This is our third partnership with Eveready and we are hoping for more engagements as we want to reach those Filipinos in remote areas.”
“We will continue to educate our consumers,” Tiquia said. “We have to break that tradition of only reacting if it’s already there. We can save lives if we are prepared. We can use a simple flashlight to save ourselves and others. We can become a light during calamities if we have the knowledge and the courage to apply what we know.”
Tiquia concluded, “DZMM and Eveready are very much alike with their missions: public service. We look forward to more partnerships for more seminars and events that could truly stimulate alertness and preparedness among Filipinos.”
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