Sitio La Presa is the name of the fictional strawberry farm that is home to Agnes, played by Liza Soberano, and Xander, played by Enrique Gil, in the Kapamilya teleserye Forevermore.
The actual name of the location is Sitio Pungayan, located in Mt. Kabuyao, Tuba in Benguet province. The place has now become a popular tourist spot.
With its popularity, Sitio Pungayan has managed to create a whole tourism economy around the “La Presa” branding. While the phenomenon resulted to a lot of job and business opportunities in the area, commercialization has also become a threat to the natural beauty of the place, endangering the water catchment area of Baguio.
ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI), the social responsibility arm of ABS-CBN Corporation, has made sure that the organization makes a beneficial impact to the environment and to the public. That is why months later, even after the show has ended, Lingkod Kapamilya continues to support the community by holding green initiatives to preserve its magical beauty.
Committed to raise the quality of life of the Filipino people in a way that is socially responsible and environmentally sustainable, Lingkod Kapamilya in partnership with several communities, came together for one purpose: to provide Sitio Pungayan a fresh green community.
Earlier this year, the parties including the Green Thumb Coalition that actively participated and collaborated with Lingkod Kapamilya to conduct the Green Thumb Coalition election forum. The election forum was a venue to challenge the 2016 presidential candidates to put socio-environmental issues at the heart of their electoral platforms.
The collaborative effort among the said parties has also enabled them to hold a study tour in La Mesa Watershed and Ecopark on June 13. The leaders and environmentalists joined including several priests and government officials from Baguio.
Lingkod Kapamilya is also at the forefront in educating people about the waste management project of Mother Earth Foundation, one of the partner organizations of Global Alliance for Incinerator Alternatives.
Atty. Claver, lead counsel for the Writ of Kalikasan legal case, heads the team. The Sto. Tomas watershed is the source of water in Baguio city and if the watershed is not protected, it would affect a wider population of the city. With these green initiatives led by Lingkod Kapamilya, the love story of Agnes and Xander will surely live on in the magical Sitio La Presa.
For more information, visit www.abs-cbnfoundation.com, www.facebook.com/abscbnfoundationkapamilya, Twitter: @abscbn_fdn and Instagram: @abscbn_lingkodkapamilya.