This year marks the 30th year of the Movie and Television Review and Classification Board (MTRCB).
To kick off its anniversary celebration, the agency launched its new infomercial on Feb.23. Directed by film and television director Jose Javier “Joey” Reyes, Jr., and conceptualized by Erlito “Lilit” Reyes, the infomercial features the showbiz couple Ryan and Judy Ann Agoncillo in a typical morning situation at home. In the scene, their (fictional) daughter picks up a word from a TV feature and asks the elders in the house what it means.
The infomercial aims to challenge parents and responsible adults to be aware of the media content children are exposed to, and to be mindful of the MTRCB’s classification ratings. Parents are also reminded of their primary duty in guiding their children.
Details of the infomercial were discussed by Reyes, Ryan and Judy Ann, Reyes and MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being co-chairperson of the Infomercial Committee.
The signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership was the culmination of the launch.
The infomercial is aired on all television networks and in theaters nationwide.
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