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Millenials eyed in tie-up between local developer, online property portal

Real estate company Megaworld recently partnered with online property portal Lamudi Philippines to shore up its campaign for San Antonio Residence, a new Makati project that eyes millennials as a market.

Aggressive real estate players are currently casting covetous eyes on the growing local internet scene, and how brands and consumers are changing the way they do business. Clearly, easy and real-time viewing of property products and services is trending, and woe to developers who ignore it.

Right moment. San Antonio Residence, a soon-to-rise project along  Sen. Gil Puyat Ave., draws a bead on tech-savvy investors trolling for properties online.
“San Antonio Residence is Megaworld’s 20th residential project in the Makati central business district,” Eugene Em Lozano, Megaworld’s vice president for sales and marketing for Makati CBD, told The Standard.

“The project’s location and amenities complement the lifestyle of millennials, “ he noted. Taking advantage of Lamudi’s online listings, recently upgraded mobile app and expert market data,  makes sense from an online advertising standpoint. “Now that digital is the way to go, we believe that Lamudi’ expertise can help us reach our target market,” Lozano said.

“Go-to-place”

Lamudi Philippines, together with MyProperty.ph, is gearing up to be the “go-to place” for everything related to real estate. The company also released its Real Estate Market Report for 2015.

At a media film screening of “Batman and Superman: Dawn of Justice”, held last week at Megaworld’s own stomping grounds at Newport Cinema, Jacqueline van den Ende, managing director of Lamudi Philippines, discussed the tie-up with The Standard. 

“Our website’s page-views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options,” she said. “We tailored our services to the needs of our clients. For Megaworld Makati, our online marketing campaigns fit their carefully designed project meant to cater the lifestyle of young Pinoys.”

Topics: Lamudi Philippines , Megaworld , San Antonio Residence
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