New Pepsi book out
Pepsi-Cola Products Philippines Inc. recently launched a new coffeetable book that told of the unselfish desire of a young United States Air Force soldier to share his favorite soda with Filipinos that planted the seed of Pepsi’s monolithic existence in the Philippines.
Instead of returning to his hometown in Minnesota when the war ended in the Philippines in 1945, John Clarkin opted to stay, acquired a Pepsi franchise, and set up the first Pepsi-Cola Bottling Co. of the Philippine Islands Ltd.
The rest is history, as embodied in the coffee table book entitled “The Pepsi Challenge; A Journey of Remarkable Resilience,” which was put together by Studio 5 Designs Inc.
The book was launched last December at the Tent City of the historic Manila Hotel.
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