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Mahindra, Pininfarina release Formula E designs

Mahindra Racing and Pininfarina released three concept designs for a future Formula E racing car last April. These images are the product of a collaborative and creative project that offers fans a glimpse of the potential form of Formula E in the future.

The release of these images follows the recent launch of the FIA Formula E tender to design and manufacture the chassis that will be used from season five onwards. To reduce costs, all teams will use the same chassis with the powertrain and software being open to development by the individual manufacturers.

Mahindra Racing aims to stimulate and curate a conversation on the future form and next generation technology of Formula E, encouraging fans to share their thoughts on these designs on Facebook, Twitter and Instagram using the hashtag #FormulaEConcepts.

Anand Mahindra, Chairman of the Mahindra Group said: “Mahindra is a pioneer of EV technology that is always striving to push the boundaries of this exciting new form of mobility. Our participation in the Formula E championship gives us yet another platform to co-create the Future of Mobility. While these innovative designs are a creative project at this stage, I would be thrilled to see the M5Electro look like this.”

Pininfarina joined the Mahindra Group in December 2015 signing an investment agreement with Tech Mahindra. With legendary high-end design credentials across many sectors, it is perhaps Pininfarina’s era-defining automotive designs which most racing fans will associate with the iconic Italian design house. The H2 Speed hydrogen car concept was most recently awarded Best Concept at the 2016 Geneva Motor Show.

Chief Creative Officer of Pininfarina Fabio Filippini commented: “Formula E is one of the most exciting signs of the changes underway in the automotive world as well as in motor racing. Its success is the proof. Exercising our creativity on these sketches allowed us to imagine the evolution of this formula. A possible contribution of Pininfarina to the future development of a Formula E car would be a highly motivating challenge, fully consistent with our mission of creators and innovators in the automotive field”.

About Asianbrands Motors Corportaion 

Asianbrands Motors Corporation (AMC) is a newly incorporated automotive distributor company of the Columbian Group of Companies committed to introduce the Mahindra brand into the Philippine market. As a full-service automotive distributor, AMC is devoted to providing the buying public with the complete automotive ownership experience deserving of a respected automotive brand with a 70 year heritage. As such, apart from bringing in a diverse line-up of quality vehicles, the company is also committed to building an entire workforce devoted to provide quality service and parts availability, a competent dealership network, marketing and communications efforts, as well as customer satisfaction strategies and corporate social responsibility initiatives.

About Mahindra 

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. 

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Topics: Mahindra , Pininfarina , Formula E
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