SM City Baliwag unveils ‘Glittering Holiday Express’

posted November 12, 2019 at 08:40 pm
by  Jun David
Baliwag, Bulacan—Hues of light dominated SM City Baliwag as the mall officially welcomed Christmas with its futuristic holiday centerpiece infused with hundreds of LED lights in symphony of colors.

Bulakenyos will feel a lot like Christmas with all the festivities and entertainments the mall has in store all throughout the holiday season, officials said.

Its main attraction is a picturesque Christmas tree, 25 feet high and 15 feet in diameter, carrying the theme “Glittering Holiday Express.”

The grand centerpiece “transports shoppers’ imagination into a holiday ride recreated through a gigantic Christmas tree with electrifying blasts of colorful light installations,” the mall said in a statement.

“The fusion of lights bring to life the classic Christmas elements surrounding the tree. Shoppers may also relive the classic Warner Bros. Pictures’ ‘Polar Express’ movie with a fun train ride around the centerpiece,” it added.

“We at SM City Baliwag always aspire to make every Christmas as memorable as possible for every Bulakenyo. This year, we hope to give them the best experience in lights and colors as we infused LED installations to form unique Christmas elements on our centerpiece,” shared SM City Baliwag mall manager Rodora Tolentino. 

The Christmas tree is a unique take from SM City Baliwag’s previous Christmas concepts, Tolentino said. The exhibition of lights and play of colors serve as a visual feast for the onlookers, and the embellishments outlined with LED lights instantly captured the hearts of shoppers, young and old, she added.

SM City Baliwag’s Christmas launch drew cheers from the crowd, as a flood of lights blended with excellent musicality to signal the grand reveal. The Mall Atrium became a music hall filled with classic Christmas chants, making shoppers feel the Christmas spirit.

Singer-actress Julie Ann San Jose enticed the ecstatic crowd as she serenade them with popular songs of Christmas.

Apart from the launching of their centerpiece, gift giving of Bears of Joy to the children of Baliwag also highlighted the program.

SM City Baliwag will also display incredible ice sculptures on December 8 with its Glittering Ice Fest and will illuminate with its Holiday Drone Showon December 7 and again at SM Center Pulilan on December 20. 

Topics: SM City Baliwag , “Glittering Holiday Express" , Polar Express , Rodora Tolentino
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