spot_img
27.5 C
Philippines
Friday, March 29, 2024

Plastics for a better world

- Advertisement -

Some of the world’s most marginalized people pick untreated waste to make a living. These waste pickers, many of whom are women, often live below the poverty line, working in appalling conditions. Yet they form a critical line of defense in stopping plastic from entering our rivers and oceans.

Plastics for a better world
The Body Shop’s Ginger Shampoo bottle is made of 100 percent recycled plastic.

This has motivated The Body Shop to launch its first Community Trade recycled plastic, in partnership with Plastics for Change. 

The brand intends to use plastic recycling to help transform lives.

The Body Shop has launched its first Community Trade recycled plastic on World Fair Trade Day in Benglaru, India. The Body Shop and Plastics for Change will work alongside with India’s local organizations such as Hasiru Dala and Hasiru Dala Innovations who are dedicated in fighting for the rights and creating employment opportunities for the waste pickers, who will receive a fair price for their work, a predictable income, and access to better working conditions.

They will also get help in accessing services such as education, financial loans, and healthcare services, and the respect and recognition they deserve.

- Advertisement -

“As a company, we’ve always had the conviction to stand up for our principles when it comes to helping empower people, especially women, while protecting our planet,” says Lee Mann, global community trade manager for The Body Shop. 

Mann continues, “Our new Community Trade partnership will not only help support waste pickers but also champion plastic as a valuable, renewable resource when used responsibly.  We want to use plastic recycling to help transform lives.” 

Plastics for a better world
Women waste pickers from Bengaluru, India are the beneficiaries of The Body Shop’s tie up with Plastics for Change.

The Body Shop has started using Community Trade recycled plastic in some of its 250ml haircare bottles. Over time, it aims to increase the usage of recycled plastic including its best-selling Ginger Shampoo with one bottle sold every four seconds.

- Advertisement -

LATEST NEWS

Popular Articles