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Saturday, April 20, 2024

Filipino Oktoberfest celebration

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Germany’s gift to the beer-drinking world, Oktoberfest, was given a Filipino twist at Resorts World Manila. 

Filipino Oktoberfest celebration
RWM’s October Fiesta features local craft beer brewers. 

RWM’s October Fiesta, held on Oct. 4-5, featured over 30 craft beer brewers from the Philippine Craft Beer Community, which guests paired with signature RWM pulutans, including Franks’ Pinoy Hotdogs in Adobo, Inasal, and Bistek Tagalog flavors; Franks’ Sisig Wrap; RWM Fiesta Ham; and Bolahan’s selection of tusok-tusok favorites. 

“October Fiesta is a unique celebration wherein mouthwatering food, good music, and distinct craft beers take the main spotlight the way Filipinos usually celebrate parties,” said RWM director for corporate communications Joee Guilas. 

He added, “This year, we’re fortunate to have the PCBC as our partners for October Fiesta to give our guests a taste of genuinely home-brewed and homemade craft beer creations that each has their own distinct flavors.” 

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The event also gave the integrated resort the opportunity to raise awareness of the vibrant craft beer industry in the country by inviting entrepreneurs to showcase their creativity and resourcefulness in producing original craft beers, from sweet stouts to IPA. 

In 2018, the local craft beer industry reached a whopping annual retail market value of $12.9 million, while there are 80 active brewers today from only two back in 2010, according to SEA Brew during its Annual Brewers’ Conference in Southeast Asia last year.   

“RWM’s October Fiesta brings to the public a different beer-drinking experience. Craft beer drinking allows enthusiasts to savor taste, appreciate aroma, and understand the special unique processes and ingredients,” shared Cherry Saculo-Genato, events organizer for PCBC.

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