A leading fast food brand in the country has brought another stellar member to its growing family of iconic celebrity endorsers to star in its newest television commercial.
In her first-ever commercial for the proudly homegrown brand, Jollibee, Miss Universe 2018 Catriona Gray shows off the twirl that sent waves on and offline, all over the world: the iconic slow-motion twirl.
Clad in white, Catriona talks about how the universe has spoken, referring to a new twirl that is set to win everyone’s hearts. For the 25-year-old beauty queen and singer, the “best twirl ever” is not her crown-winning move—it’s the new and improved Jolly Twirl.
Her face—lit up in desire and anticipation—and her elegant, seamless movements are in perfect sync with the irresistible twirls of the soft-serve ice cream.
“We are honored to have none other than Miss Universe 2018 herself join the Jollibee family in bringing more joy and pride to our customers,” said Francis E. Flores, Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head.
“Having her show off her world-famous twirl alongside her love for both the Jolly Twirl and Jollibee is an incredible opportunity for a proudly Filipino brand,” Flores added.
The new and improved Jolly Twirl comes with a thicker, creamier texture and a special formulation that makes it slow-melt so that everyone can enjoy it longer. It’s still the same delightful vanilla soft-serve ice cream generations of Filipinos have grown to love, but with improved characteristics to make for a better dining experience.