Getting ready for wellness tourism

posted March 16, 2019 at 06:35 pm
by  Bob Zozobrado
Getting ready for wellness tourismAccording to, the global wellness economy is a US$4.2 trillion market, representing 5.3 percent of the global economic output, more than enough reason why our country should have a piece of this lucrative pie. Small wonder why my good friend, wellness guru Cory Quirino and her team are putting together their first-ever Health and Wellness Conference and Exposition on April 26-28 at the SMX Convention Center.

Getting ready for wellness tourism
Wellness advocate Cory Quirino, executive director of the forthcoming Health and Wellness Confex, with ASec. Roberto Alibado of the Department of Tourism, a co-presentor of the event.
At the Conrad Manila launch the other day, Cory, who is the executive director for this event, made it clear to all of us in attendance that this event will promote our country as a leading health and wellness destination, for us to get our much-deserved share of this rapidly expanding trillion-dollar market. 

This trailblazing event will also help build and grow the infrastructure needed by this lucrative industry, and make sure that the manpower resources required to support such growth will also be available, thereby delivering us to our goal of becoming a first-rate destination for health and wellness tourists from all over the world.

With the theme, “Journey to a Zestful Life,” the three-day event will gather international partners, industry manufacturers, and suppliers of top-of-the-line wellness products, providing a platform for the public to discover the latest global developments in the industry, trends, opportunities for collaboration, and promote local brands and services that can compete internationally.

I am happy that Cory has spearheaded this noteworthy project because I know that when she puts her heart and mind into something that she truly believes in, it can only lead to success, no doubt about that. I should know—we used to work together for an international chain hotel several decades ago.  She was the Director for Public Relations and I was the Director of Sales, so we’ve had many successful collaborative projects in the past.

The country already has the basic framework to become a health and wellness destination. As Cory pointed out during the launch, we have internationally accredited hospitals and award-winning wellness resorts and spas where highly trained and English-speaking healthcare and wellness professionals provide world-class service.

What make these services even more attractive are the rates which are very competitive when compared to those in the US or Europe, even if the total package includes the airfare and accommodation components. 

During her speech, Cory mentioned something that struck me, simply because I am a firm believer in it: Our picturesque destinations promote relaxation and healing. On top of all these, our sincere hospitality, compassion, and nurturing nature make us unique, as a people, and give us the best competitive edge in the global arena. I have always told exactly the same thing to friends I meet abroad in the course of my many business and leisure trips.

This landmark event will feature talks from top officials from the Department of Tourism, Department of Health, and the Tourism Promotions Board, underscoring our government’s programs for health and wellness tourism. Officials from some of the country’s leading health and wellness facilities such as The Farm at San Benito, Healthway Medical Inc., The Zen Institute, etc., will also be there to share their business insights and strategies.

The conference will have an exposition running simultaneously, showcasing health and wellness products and services that visitors can see first-hand and even experience. Organic products will be most attractive for their marked-down prices, and Wellness Travel packages to local and foreign destinations will also be available.

The Health and Wellness Conference and Expo is a project of Health and Wellness World, an advocacy program that seeks to transform our country into a health and wellness hub, where everyone’s physical, mental, emotional, and spiritual well-being is given priority. ABS-CBN, Organique, Mestiza, The Zen Institute, The Farm at San Benito, Toledo Medical Companies, Conrad Manila, Oh So Healthy, Healthway Medical Inc., and Manulife have joined hands in making this important event possible.  

Getting ready for wellness tourism
Health and wellness resort The Farm at San Benito 
More information is available at the Secretariat at 0915-6467105 or through [email protected]

For feedback, I’m at [email protected]


Listening to the wife is like reading the Terms and Conditions of a website. You understand nothing, still you agree!

Topics: Cory Quirino. Health and Wellness Conference and Exposition , Department of Tourism
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