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Thursday, April 25, 2024

Blending art and whisky

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Johnnie Walker has released its limited edition Artist Series designed by world-renowned graffiti artist Tristan Eaton. 

Blending art and whisky
Tristan Eaton's classical art and modern architecture design captures the distinctly smooth and smoky taste of Johnnie Walker Black Label. 

“At its core, Johnnie Walker celebrates the craft and passions of individuals who continuously push the boundaries in their respective fields, echoing the brand’s thrust in creating new and innovative ways for our consumers to enjoy the world’s No. 1 Scotch whisky,” enthused Cesar Gangoso, marketing director of Diageo Philippines, the local distributor of Johnnie Walker.

The LA-based artist, known for his larger-than-life murals, created four designs that bring to life the flavor profiles and exquisite blends of four Johnnie Walker variants. 

The powerful and explosive flavor of the pioneer Red Label blend is brought to life by the imagery of flight and soaring to new heights. Classical art and modern architecture mixed with psychedelic patterns encapsulate the distinctly smooth and signature smoky taste of the iconic Black Label blend.

The doubly intense and peaty smoke of the Double Black blend is symbolized by the imagery of a thundering stallion, while its glittering and sparkly visuals bring to life the luxuriously creamy and the delicate taste of the celebratory Gold Label blend. 

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Blending art and whisky
The Johnnie Walker Artist Series

The Johnnie Walker Artist Series is available at leading supermarkets nationwide.

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