More viewers nationwide turned to ABS-CBN for value-laden and relevant news stories as it scored an average audience share of 44 percent, or 13 points higher than GMA’s 31 percent, according to data from Kantar Media.
ABS-CBN ruled both in urban and rural homes, particularly in Metro Manila where it recorded an average audience share of 42 percent, compared to GMA’s 25 percent. It also won in Mega Manila with 36 percent, beating GMA’s 33 percent.
The Kapamilya network also kept its strong viewership in Total Luzon with an average audience share of 39 percent versus GMA’s 34 percent; in Total Visayas with 53 percent, compared to 24 percent of GMA; and in Total Mindanao with 53 percent, while GMA only got 25 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
Nine out of ten most watched programs were produced by ABS-CBN, led by FPJ’s Ang Probinsyano (43.6 percent) and followed by TV Patrol (32.2 percent).
Also in the top ten were Ngayon at Kailanman (29.4 percent), The Kids’ Choice (25.6 percent), Wansapantaym (23.5 percent), Home Sweetie Home (22.6 percent), Meteor Garden (22.5 percent), Halik (22.1 percent), and MMK 25 (21.8 percent).
Meanwhile apart from raking high TV ratings every night, primetime series Halik is also a hit online as it garnered over 3.6 million weekly views on iWant TV and a consistent trending topic on social media.
The Kapamilya network also won across all time blocks, particularly in primetime (6:00 p.m. to 12:00 mn) where it scored an average audience share of 48 percent, or 17-points higher than GMA’s 31 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
ABS-CBN also triumphed over its rival network in the morning block (6:00 a.m. to 12:00 mn) with 36 percent versus GMA’s 28 percent; in the noontime block (12:00 nn to 3:00 p.m.) with 43 percent, compared to GMA’s 32 percent and in the afternoon block (3:00 p.m. to 6:00 p.m.) with 44 percent, winning over GMA’s 33 percent.