September 12, 2018 at 07:15 pm
Jenniffer B. Austria
Jollibee Foods Corp. is set to open its first outlets in three different milestone locations—UK, Manhattan, and Macau—as part of the company’s expansion plans.
The aggressive store expansion overseas aims to even the share of domestic and international sales.
The first Jollibee store in UK will have its grand opening on October 20, and a few weeks before, the Macau branch will do its grand opening on September 28. The Manhattan, New York store will open within a few months.
Jollibee is bringing the company’s well-loved brand to Filipinos abroad to give them a “taste of home.” On top of serving Filipinos overseas, the fast-food chain has seen the success of Jollibee in catering to local markets.
In Vietnam and Brunei, all of its customers are locals. Jollibee is already the fastest growing chain in Vietnam. In Brunei, it is one of the top chains of the country.
In Hong Kong and Singapore where it has added more stores, more than half of its customers are locals. Jollibee envisions to continue replicating its success in the Philippines, Vietnam, Brunei, Hong Kong and Singapore in other markets soon.
Jollibee in 2013, became the number one restaurant company in Asia in terms of market capitalization and is now the world’s largest Asian restaurant company. The fast-food giant is now aiming to be among the Top 5 largest restaurant companies in the world in terms of market capitalization.
JFC is also focusing on the two largest economies in the world, namely China and United States, and expansion in other parts of the world, while sustaining business growth in the Philippines.