Matteo Guidicelli picks his sleeping partner

posted August 31, 2018 at 06:00 pm
by  Manila Standard Showbitz
It’s official—Matteo Guidicelli  is “The One” for Uratex, as the leading “Sleep Specialist” launches the matinee idol, athlete, and all-around good guy as its first celebrity endorser in a TV commercial.

Matteo Guidicelli picks his sleeping partner

“People  underestimate  the  importance  of  sleep,  which  is  one  of  the  most  important  things  in  life. And  people  also  underestimate  what  a  mattress  can  do. A Uratex  mattress is a very good investment because you’re not only buying a durable product that you can use for a long time, but you are also investing on good quality sleep,”  testifies  a  grateful  Guidicelli.

At the contract-signing at the Uratex Magallanes Showroom in Paseo de Magallanes, Makati City were  Abigail Carino, Uratex Brand Manager, Classic Foams;  Peachy Medina, Uratex Managing Director;  Matteo Guidicelli; Cherry Wong-Tan, Uratex Marketing Director; and  Apol Butas, Catalytx Advertising Inc. Client Service Director.

“Our campaign, ‘The One for Uratex,’ is about better sleep, the value of sleep, and how Uratex can be your right partner,” explains Peachy Medina. “Matteo, like Uratex, strives for excellence. He tries everything. He’s good at any role or any field he chooses. He’s not afraid to try new things—that’s innovation. He’s a good representative of the youth of today—smart, confident, and athletic. Matteo is very caring; and a good son, brother, friend and boyfriend. He’s also trustworthy, a quality that our brand is known for.”

Topics: Matteo Guidicelli , Uratex , Abigail Carino , Peachy Medina , Cherry Wong-Tan , Apol Butas
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