Jennifer Lopez has come a long way since her 1991 appearance on In Living Color. She’s an actress, a singer, a dancer, an entrepreneur, a fashion icon, and a philanthropist.
Recently, she’s added a new achievement to her name—a Guess Girl.
“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” relates Lopez.
She continues, “When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created.”
J.Lo is the face of the brand’s spring 2018 advertising campaign.
The campaign, art directed by Paul Marciano, co-founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova, draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic Guess campaigns with influences of Lopez’s aesthetic and personal style.
Marciano says the latest campaign featuring Lopez is a celebration of women’s beauty and talent through the years. He shares, “Jennifer Lopez is a Guess Girl’s dream! She is an accomplished artist, she is iconic and sensual. Her beauty and class shine through [in] this campaign and I am so excited Jennifer accepted to be our new Guess Girl and at the same time ‘Femme Fatale’ of Marciano.”