Bike Fair 2017 wraps up Manila Leg

posted October 05, 2017 at 08:01 pm
by  Manila Standard
Motorcycle riders in the Philippines continue to grow in number every year. According to the Industry Government Online, Metro Manila has 860,517 registered bikers, making it the largest motorcycle community in the country. The two-wheeled vehicle has become a common and essential mode of transportation for Filipinos.

To thank bikers for their unceasing support and to emphasize its commitment to the growing motorcycle community, the global fuel giant geared up for its annual Shell Bike Fair 2017 with a series of exciting events across the country. Made possible by Shell Advance Motorcycle Oils and the newly launched Shell V-Power fuels, the aim is to delight drivers, enthusiasts, and bike club members alike. The two brands are any bikers’ reliable companion on the road: Shell Advance allows for a smoother ride by protecting the engine from wear and maintaining clean pistons, while the new and improved Shell V-Power is designed1 to deliver both performance and efficiency. These offerings are born out of Shell’s groundbreaking technology in developing smarter products and concept lubricants, which are designed to give motorists convenience and efficiency while on the road. 

Shell Bike Fair 2017 Manila Leg

Manila is the country’s motorcycle capital. More and more motorists use bikes to efficiently drive around the city. Pilipinas Shell recognizes this growing community and aims to help them outride anything on the road with Shell Advance Motor Oils and deliver better performance and efficiency to their engines through Shell V-Power.  Shell Advance Motor Oils and Shell V-Power come together in an event that celebrates the passion for riding – Shell Bike Fair 2017.

Thousands of motorcycle riders gather for the ribbon cutting ceremony of the biggest Shell Bike Fair. from left:  Shell V-Power Brand Manager Mark Malabanan, Shell Lubricants General Manager Dennis Javier, Shell Advance Brand Manager Recca Menchavez-Malabanan, and Shell Lubricants Marketing Manager Serge Bernal opened the gates to the grand celebration.
The festivities took place at the World Trade Center in Metro Manila, where guests enjoyed powerful performances by Soupstar Band, Northdrive, Skylight, Imago, Go Girls, Imago and Parokya ni Edgar, as well as appearances by celebrities Max Collins, Jackie Rice, Andrea Torres, Roxanne Barcelo, Sam Pinto, and Bella Padilla. Several motorcycle clubs received special prizes and 3 lucky winners brought home brand new bikes: a Yamaha Aerox, Suzuki Raider, and Honda CBR 150.

Partners on the road

A frontrunner in promoting smarter mobility, Shell aims to be the trusted partner of every Filipino motorist in their everyday journeys. With their bikes filled with Shell Advance motor oil, riders have the confidence to face different challenges, from rough terrains and pollution, to traffic and harsh weather conditions. Shell Advance’s PurePlus/ Active Cleansing Technology’s formulation provides the benefits of horsepower, superior wear, high temperature protection, piston cleaning, and better fuel economy.

Shell’s world-class lubricants go hand-in-hand with their most advanced2 Shell V-Power fuels, now with DYNAFLEX Technology.3 Shell V-Power Gasoline has a new breakthrough formulation that targets dirt and helps remove up to 80% of performance robbing deposits on key fuel system components4.

“For over 100 years, Pilipinas Shell’s products and services have evolved to meet the current needs of Filipino motorists. We want our customers to know that Shell is every Pinoy motorists‘ partner as they face challenges on the road. Shell has evolved into more than just a gas station; it is a pit stop that fuels both you and your motorcycles,” says Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail. Shell is a global leader in power and energy, and is working to meet the increasing energy demand and supply challenges by delivering smarter products and cleaner energy. 

The company’s advocacy for energy efficiency has inspired programs for motorists that promote driver education and smarter use of energy.

Topics: Motorcycle riders , Shell Bike Fair 2017
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