Shell, Ducati renew winning technical partnership

posted July 13, 2017 at 09:12 pm
by  Manila Standard
Shell and Technical Partner Ducati recently announced at Borgo Panigale, Italy the extension of their agreement for another three years. The move will take their iconic partnership past the 20-year mark, making it one of the most enduring and recognised technical partnership in the world of premier motorcycle racing. 

The new agreement will also see the launch of a brand new, co-branded Shell Advance motorcycle oil – Shell Advance Ducati, bringing all developments from the motorsport arena to owners of Ducati road bikes from their first ride and beyond, as service fills of Shell Advance motorcycle oil are introduced to the partnership for the very first time.

The technical partnership between the two world-famous brands has been a major success both on and off the track, enabling the continued development of Shell Advance motorcycle oils and Shell V-Power performance fuels in the most demanding settings for the benefit of bikers around the world. Shell is committed to producing smarter products and concept lubricants for millions of motorists all over the world, making their vehicles perform better on the road while making every journey convenient and memorable.

Ducati factory riders Jorge Lorenzo (left) and current MotoGP Riders’ Championship front runner Andrea Dovizioso (right) both race on bespoke race formulations of Shell Advance motorcycle oil.
“Shell Advance motorcycle oil and Shell V-Power performance fuel have been instrumental in the success that Ducati Corse has achieved, aiding our race performance with improved speed and continued reliability. Our road bike customers have also benefited from this collaboration, with innovative products born on the track, designed to protect their Ducati engines and help them outride any challenge. We are glad to see the partnership extend for three years and I’m sure will prove to be another successful chapter in our long and illustrious history together,” said Claudio Domenicali, CEO of Ducati Motor Holding.

 Shell and Ducati began their journey together in 1999, with Shell supporting Ducati Corse in the World Superbike Championship, before the two later joined forces for the MotoGP World Championship. The partnership is one of the most successful in premier motorcycle racing, with over 150 race wins, seven Riders’ World Titles in MotoGP (2007), and the World Superbike Championship (1999, 2001, 2003, 2004, 2006, 2008). All race bikes used by the Ducati Corse factory team in MotoGP run on bespoke race formulations of Shell V-Power performance fuel and Shell Advance motorcycle oil.

 Carol Chen, General Manager for Shell Consumer Lubricants Marketing, said: “Shell’s relationship with Ducati is truly a partnership that has stood the test of time, and together, we have overcome challenges at the very pinnacle of motorcycle racing. This extension in our cooperation is an exciting opportunity for us to take it to even greater heights so that our partners at Ducati can continue to outride the competition on track.”

Claudio Domenicali (left), CEO of Ducati Motor Holding and Carol Chen, Lubricants B2C General Manager at Shell celebrate the partnership renewal at the Ducati factory in Borgo Panigale, Italy.
Ducati not only uses Shell products on the track, but also chooses Shell Advance Ultra motorcycle oil as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy. The new co-branded motorcycle oil, Shell Advance Ducati, will be available exclusively to select Ducati aftermarket dealers and workshops starting this year.

Shell is a global leader in power, energy, and gas technology committed to providing motorists with smarter products and concept lubrications as well as educating motorists on smarter use of energy through better driving behaviors, while building smarter infrastructure to promote smarter mobility and energy efficiency.

Topics: Shell , Ducati , Technical Partner , Shell Advance motorcycle oil , Shell Advance Ducati
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