Public Relations Society of the Philippines’ (PRSP) “A Communication for Development (C4D) campaign on Water, Sanitation and Hygiene” (WASH) was recognized as one of the best communication programs in 2016
Dubbed as “Goodbye, Dumi! Hello, Healthy,” the C4D campaign won two Gold Awards and two Silver Awards at the 52nd Anvil Awards.
With funding from UNICEF, “Goodbye, Dumi” was implemented in Masbate in support of the Phased Approach to Total Sanitation (PhATS) strategy and the National Sustainable Sanitation Plan (NSSP) of the Department of Health (DOH).
Since its kick-off in October 2015, the campaign helped increase the access of households to sanitary toilets in 20 barangays from 38 percent to 85 percent in a span of six months. Twelve of these 20 villages have been declared as Zero Open Defecation (ZOD) villages. Open defecation is now eliminated.
A local non-government organization, the Center for Health Solutions and Innovations Philippines, Inc. (CHSI), designed and implemented the campaign in Aroroy, Cawayan, and Milagros. The multi-pronged campaign used various communication platforms to influence local leaders, recruit community allies and influence the behaviors of men, women, boys and girls.
UNICEF Representative Lotta Sylwander received the awards, together with CHSI and PageOne, a public relations agency that has helped in bringing the messages of the campaign online and in the print media.
“Goodbye, Dumi” is currently being rolled out in Albay, Eastern Samar, Capiz, Northern Samar, North Cotabato, and Sultan Kudarat.
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