Australian stationery brand Smiggle, known for its colorful, fun, and fashion-forward writing materials, is now available in the Philippines.
SM Retail shoppers can find Smiggle products at the Stationery Section of the SM Store in SM Makati, Mall of Asia, and Megamall. Children are in for a fun treat with stationery and other items such as pencil cases, wallets, belts, bags, and water bottles.
Every product features a special “Smiggle twist” on a stationery classic—a burst of bright color, a unique design, and quirky graphic illustration—that results in goodies that catch the eyes and bring smile to the young ones.
Smiggle first opened its doors in Melbourne in 2003 and has since been known and loved by fans of all ages. In August 2007, it joined Just Group, Australasian leading fashion and apparel retailer, and in the following year, the brand opened its first international store in New Zealand.
In 2011, Smiggle expanded into Singapore, and in 2014 it opened its doors in the UK. Smiggle then said hello to Malaysia and Hong Kong in 2016. The expansion, according to the brand, is part of its plan to be the world’s most exciting and famous stationery brand.