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Friday, March 29, 2024

What’s inside Cristiano Ronaldo’s luggage?

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Football superstar Cristiano Ronaldo, all cool and casual, enters an airport and checks in at the counter. Everything was going normal and well until the Real Madrid forward refused to leave his bright yellow suitcase behind and ended up accompanying it from the check-in counter to his destination. 

The five-time Ballon D’Or winner makes us wonder what could be inside his luggage that he cannot simply part from it in the television commercial featuring American Tourister’s Curio products.

Ronaldo brings back more from his trips in his Curio suitcase

As a frequent traveler himself, Ronaldo brings back more memories, experiences, and memorabilia from his trips in his suitcase. And now he can bring back more as he has been recently named the newest brand ambassador for American Tourister.  

SLEEPING WITH SUITCASE. Football superstar Cristiano Ronaldo refuses to leave his luggage behind in the TV commercial featuring American Tourister's Curio in lemon chrome. 
American Tourister Curio in denim blue

The professional footballer and American Tourister are said to be a match made in marketing heaven as the two share many characteristics—passion for travel, youthful energy, and enviable fashion sense. According to the luggage label, Ronaldo’s brand and lifestyle are closely aligned with American Tourister’s (and Curio’s) target audience, namely millennial travelers on the hunt for exciting stories and unique, authentic travel experiences.

“It’s fantastic to have Cristiano star in our latest campaign. His lively and vivacious personality, on and off the field, resonates perfectly with our fun-loving, vibrant brand personality,” enthused Subrata Dutta, president of Asia Pacific at Samsonite.

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Ronaldo is likewise excited to be part of the American Tourister team. “As an avid traveler, I love the brand, their suitcases, and the active lifestyle they promote,” said the current world’s highest paid athlete.

American Tourister Curio 
in spicy peach

Ronaldo showcases his jet-setting lifestyle and adventurous personality in the Augusto de Fraga-directed commercial that ends on a cliff-hanger, inviting audience to guess what he has packed in his luggage. It could be tokens from his trip, his football gear, or a souvenir for his gorgeous girlfriend Georgina Rodriguez. Fans can post their guesses on social media using the hashtags #AmericanTourister and #BringBackMore. 

Perhaps it is the luggage itself that Ronaldo cannot leave behind. Besides, a Curio spinner in new eye-catching color of either lemon chrome, spicy peach, or denim blue, could be your perfect travel companion and accessory. 

American Tourister Curio is made of lightweight and durable polypropylene material, comes with double wheels for smooth rolling, features a fixed three-digit recessed TSA lock for security, and offers more packing space with its expandable feature. 

Go to www.samsonite.com.ph/brand-american-tourister for more information.

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