A 2016 study by the World Health Organization revealed that physical inactivity in the Philippines is apparent in 28 percent of males and 38 percent of females aged 18 and above. In the same age group, cases of obesity accounted for 6 percent of the total population.
Even in today’s fast-paced lifestyle, it has become a priority for many to maintain a steady balance to successfully go through the work week, eat well-balanced meals, keep a thriving social life, and manage a quick session at the gym.
However, keeping this kind of lifestyle seems exhausting at first, so much so that many fail to follow through.
To inspire more Filipinos to start an active lifestyle and achieve more than they ever thought possible, leading fitness brand Fitness First has launched its latest digital campaign, entitled #ThatMoment.
“More often than not, we claim to have no time, we lack the motivation, or we find the gym too intimidating—finding every excuse possible to take that one crucial step towards fitness,” said Mark Ellis, country manager for Fitness First Philippines.
“But when we do, there will be that moment in our everyday routine outside the gym where we realize that the choice to [pursue] a healthier and fit lifestyle pays off,” he added.
The digital campaign also celebrates members’ efforts in the gym, and how they translate into performing everyday tasks even better.
“#ThatMoment taps into the emotional benefits of exercise. Fitness is not just about training at the gym and achieving your target be it lifting more or running further—that’s only part of the story. Feeling fit gives you the confidence, energy, and self-belief to go further in life. So when you commit to putting fitness first, it is really about pushing yourself to perform well in everyday situations, not just for your own personal goals, but also for those around you,” said Ellis.
For over 18 years, Fitness First has successfully established itself as a leading health club brand in the Philippines, renowned for its personal and progressive approach to fitness. At the heart of the brand is the promise to “Go Further,” which is what it strives to deliver every day.
Fitness First’s wide selection of signature classes are built around the concept of dynamic movement training, which helps one’s body move with purpose and aims to deliver results in minimum time. These classes are progressive and caters to people who are at different levels of their fitness journey.
The health club encourages everyone to share on Instagram or Facebook what happens in #ThatMoment when they put fitness first. All they need is share their stories, tag @fitnessfirst_ph, and use #ThatMoment #FitnessFirstPH #FFbranchname (e.g. #FFPlatinumAura) hashtags to get a chance to win P10,000 worth of exciting prizes.