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Friday, April 19, 2024

Unilever’s Selecta Ice Cream and Save the Children collaborate on book bank

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For over three decades now, Save the Children has been helping protect and support Filipino children in need. With the support of various brands and companies, Save the Children was able to launch numerous projects that grant children access to quality education and health services, which gives children a healthy start and the opportunity to learn and be protected from harm.

Unilever recently turned over books to a public school beneficiary of the Save the Children (STC)  book bank project

Unilever Philippines, through its Selecta brand, recently reinforced its partnership with Save the Children to support the organization’s long-running education program, Literacy Boost, specifically to collate book banks to provide six- to eight-year-old children with quality books and literature. The project aims to collect books from known publishing houses nationwide that include titles about life skills and health and education. The book bank project aims to benefit young students in 99 schools across three Metro Manila cities.

Students from Gregorio De Jesus Elementary School in Caloocan City read one of the books from book bank project

Unilever Foundation made a three-year commitment in 2012 to EVERY ONE, Save the Children’s largest global campaign ever that aims to improve the lives of two million children and their mothers in 2016 by providing access to healthcare, basic nutrition and life-saving interventions. The Selecta-Save the Children partnership was established under this commitment.

The funds used for the turnover activity was gathered by Selecta during its Selecta Day, wherein part of the sales of its ice cream was donated to STC

“Save the Children believes that every child should be given the chance to learn and grow, even outside the classroom. Our book banks and reading camps allow children to enjoy reading better and talk about topics that are important to them,” shared Cherry Villafuerte, Save the Children Philippines’ Education Program officer. 

“In partnership with DepEd and other government units, we believe that this initiative could help us reach more children and create significant impact in the community,” Villafuerte added.

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