Television and movie actress Marian Rivera didn’t look like she just gave birth a couple of weeks ago when she graced the renewal of her contract with a local retailer and the launch of her T-shirt collection.
Rivera was glowing as ever in an immaculate white wrap dress when she talked about her partnership with Kultura, a local retailer of uniquely Filipino-made products. She said she was happy that through the brand, she could help promote Philippine products and culture.
“Maraming produkto ang Kultura na nakaka-proud (Kultura has many products that make me proud),” Rivera said at the contract renewal at SM Megamall.
Aside from pride, the 34-year-old mother of two expressed her delight at the contract renewal as, she said, she truly believes and patronizes the brand.
“[When it comes to my endorsements], sinisigurado kong ginagamit at pinupuntahan at naniniwala ako sa produkto (I make sure I use, go to, and believe in the products),” revealed Rivera, adding, “Every month I’m shopping at Kultura.”
She added, “I share the same values as Kultura, that’s why renewing my contract with them was a very easy decision.”
The local retailer likewise welcomed the opportunity to tap Marian Rivera again as its endorser. According to assistant vice president for operations Shiela Tan, the actress has helped widen the reach of Kultura, both in the local market and abroad.
“Her reach expanded Kultura’s reach,” said Tan.
To mark the renewal of their partnership, the two local icons launched a T-shirt collection. Kultura designed the collection based on the things Rivera loves—hence, designs include floral and tropical prints with a touch of local culture.
The Marian Rivera T-Shirt Collection is available at Kultura in SM Makati, SM Megamall, SM Mall of Asia, SM Aura Premier, The Podium, SM City Cebu, SM Seaside, SM Lanang Premier, SM City Puerto Princesa, and at most SM Stores. Its boutiques are located at Taal Vista Hotel, Pico de Loro, Molo Mansion Iloilo.
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