In the third year of its “Come As You Are” campaign, Crocs tapped actress and singer-songwriter Zooey Deschanel, British star Natalie Dormer, and South Korean singer and actress Kim Se-Jeong.
The global ambassadors from different parts of the world are tasked to encourage everyone to declare that being yourself, being comfortable, and looking stylish can be achieved simultaneously.
For the campaign’s official launch, the footwear brand has released a video that highlights just how easy it is to be comfortable in a person’s own shoes.
“As we enter our third year of ‘Come As You Are,’ we are evolving not only our message and cast but the entire look and feel of our marketing campaign,” said Crocs chief marketing officer Terence Reilly. “Crocs is making a bold declaration that you can have both style and comfort no matter who you are or where your life takes you.”
Reilly added, “Because comfort comes in many shapes and sizes, our global brand ambassadors will wear and talk about some of our most popular styles in settings that are relevant to their interests and personalities.”
Crocs’ most popular products and collections will be showcased throughout the “Come As You Are” campaign, including LiteRide, Crocband Platform, Crocs Serena, Swiftwater, and the iconic Classic Clog.
Joining Deschanel, Dormer, and Sejeong in the year-long campaign are Chinese actress and model Gina Jin, and Japanese actress and model Suzu Hirose.
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