Kiehl’s no. 1 bestseller globally, Ultra Facial Cream, became an instant cult product when it first launched in 2006. Inspired by the adventure-testing heritage of Kiehl’s, the “ultra hydrator” provides needed replenishment throughout the day by absorbing moisture from the air for continuous comfort and moisture-balanced skin.
The brand’s moisturizer is known for providing 24-hour hydration in a lightweight and non-greasy texture that is perfect for everyday use. It has won over 70 international beauty awards and garnered over 200,000 online reviews from Kiehl’s customers.
Kiehl’s claims that 10 jars are sold globally per minute.
The success of the product has pushed the brand to launch the newly revamped, ultra clean version of Ultra Facial Cream, which is formulated without parabens, carbamides, and T.E.A.
Kiehl’s chemists also took the opportunity to improve hydration testing on the new formula. After just one application, facial skin is said to be 2.3 times more hydrated—even in the driest areas.