When it comes to recommending the next big thing in beauty, makeup and skincare experts or magazines aren’t the only reliable sources of advice. With the myriad of beauty products now available in the market, not to mention the access to social media platforms, we can now tap into actual women using these products.
Shopee, a mobile-first social marketplace where everyone can browse, shop, and sell, aims to bring that collective knowledge closer to its users. Since its official launch last December, its community of hundreds of thousands of users has made Shopee one of the leading mobile marketplaces where beauty enthusiasts can explore a wide range of hard-to-find but much coveted items, all within easy access, at affordable prices and delivered right to your doorstep.
“We’ve seen a lot of beauty products become bestsellers on Shopee months before they are known in the mainstream. We owe that to our highly attuned community of buyers and sellers who can spot the trends even before department stores and malls do,” said Macy Castillo, Shopee Philippines head of Commercial Business.
This awareness of the beauty industry along with the power to create cult products is usually reserved for beauty professionals. Shopee makes this available and accessible to anyone through its platform. With features such as the trending hashtags, curated collections and popular products tab, Shopee has created a more personal online shopping experience by allowing its buyers to easily discover the products customized according to their needs and interests.
“We aim to grow together with our users not only through the business, but also by becoming better informed about the beauty industry by learning from and celebrating the very people who use these products,” Castillo added.
Recently, Shopee hosted a beauty community meet-up called Shopee Beauty Affair at Prohibition Lounge to give both beauty enthusiasts and Shopee sellers the opportunity to meet, learn tips and tricks from each other, and bond over food, beauty, and fun activities. Not only that, they also staged a workshop by celebrity makeup artist Albert Kurniawan who conducted a makeup workshop on creating a day-to-night look and choosing the right makeup when shopping online.
Kurniawan, one of the country’s top makeup artists, says that when it comes to shopping for makeup online, one must find a trusted marketplace that offers a range of products suitable for every occasion. He also shared that the delivery service of Shopee has made his work easier as it allows him to purchase without having to suffer from traffic. “Beauty enthusiasts are different from other enthusiasts because they look to expert opinions and peer reviews before buying anything online. It’s perfect because not only does Shopee offer a wide variety of products that cater to the beauty needs of the Filipino women, it also helps its buyers decide on a purchase based on product and seller reviews.”
Some of Shopee’s top beauty sellers who featured their products at the event were happy to share that Shopee regularly engages with its community of buyers and sellers both online and offline. “Starting and maintaining an online shop has its challenges, but thanks to Shopee, I was able to overcome them. I’ve been able to reach out and even develop personal relationships with a lot of my customers through events like this, which helped double my sales the past few months,” says seller Eunice Hirakawa, owner of Kering Keri Store on Shopee.
Castillo affirms this community-centric initiative. “The Shopee community is our family. By connecting with our Shopee users beyond the app, we maintain our strong relationship with them, and in doing so, understand their needs better. So, watch out for more community events like this because we love meeting our users and hearing from them about how we can develop our business and deliver the best customer experience possible.”
Worry-free shopping is fast-becoming the norm in a very busy world. People now find it a challenge to head over to shops, and this is what Shopee wishes to address through its online shopping platform.
Shopee is available for download for both IOS and Android applications for free. It is also present in over seven countries with 12 million downloads and over 20 million product listing.
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