Every woman has a different hair issue – from thinning to frizziness, dryness and other problems as a result of endless styling and use of hair products. For half a century, Kérastase Paris has been at the center of caring for a woman’s crowning glory. With continuous advancements in hair care technology, the company has maintained a strong identity as a leader in the hair care category, making its products almost synonymous to luxury.
“For Kérastase, it’s really about magnifying and beautifying a woman’s nicest asset which is beautiful hair,” shares Jean Philippe Thomassin, L’Oreal Philippines’ general manager for professional products division, during the launch of their latest product innovation – Kérastase Fusio-Dose. This new advancement in Kérastase poses a solution to multifaceted hair problems with the combination of two products, a concentrate and a booster, to solve multiple hair needs at a single treatment. The concentrate formula acts on the hair’s primary concern like dry hair, damaged hair, fine or thinning hair, while the booster acts on the hair’s secondary needs to supplement the main problem like nutrition for softness, reconstruction, shininess, anti-frizz, and volume.
The summer season puts the hair in need of protection and reconstruction from harmful heat waves. While many women still experiment on the right treatment and waste money trying to get the right fix for their hair problems, Kérastase Fusio-Dose answers this with 20 tailor-made combinations for your next salon treatment. During the launch, five celebrated Filipinas shared their hair woes and represented each formula that fits their specific hair needs.
Stylist and lifestyle blogger Jenni Epperson’s hair color needs lasting shine and vibrancy, so she recommends Fusio-Dose Réflection Booster for women with the same hair type as hers. Fusio-Dose Résistance Booster is used by celebrated TV host and model Tweetie de Leon-Gonzalez, which revives her hair from continuous hairstyling which is what her job calls for. Model Bea Soriano shares Fusio-Dose Nutritive Booster for women like her whose hair are always under stress from hair styling and from all her travels in cold and tropical places that surely take their toll. Fashion designer Vania Romoff used Fusio-Dose Discipline Booster for her wavy locks as it helps make them flow in natural motion but at the same time makes her tresses look polished and disciplined. Meantime, celebrity mom and TV star Ruffa Gutierrez recommends Booster Densifique to volumize her thinning hair and make it look thicker and more lush.
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Kérastase Fusio-Dose treatment is now available at selected salons. To see the results for the many women who have tried it and to keep updated, use the hashtags #myhairtransformation and #kerastasefusiodose on Instagram.